1. Have a good elevator pitch
Marketing is not about sending out advertisements or doing experiential marketing only. It requires that you are continually trying to raise awareness about your business wherever you are. You, therefore, need to have a good elevator speech because, many people have a minimal attention span, and if you do not grab their attention, you will lose.
Your elevator pitch should not be more than one-minute long. You need to deliver your messaging as clearly as possible without using too many words. Remember, it is not all about the words, but the content.